What Do You Do When Your Favorite Brand Behaves Badly?


What would it take for fashion to finally reckon with the way it treats Blackness? The loss of Black life, unfortunately.

The May 25 murder of George Floyd at the hands of (now former) Minneapolis police officers served as a catalyst for a wave of global protests against racial injustice and in support of Black Lives Matter. Within days, almost every major company in the U.S. had branded their websites and social media pages with messages of solidarity.





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