Self-Care Is for Everyone and the Business of Viral Mental-Health Merch

“I know there’s bummer stuff everywhere and it’s hard not to feel helpless sometimes,” Disney Channel alumna Debby Ryan wrote to her 15 million Instagram followers in a caption last March. “But your energy’s more valuable spent on the things you can do something about.”

The accompanying photo, a smiley selfie, was not unlike those that occupy Ryan’s feed. What was notable, though, was the sweatshirt Ryan was wearing in that pixelated rectangle: a dove grey crewneck emblazoned with a rainbow and doodly text that states, “You Are Enough.”

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