Gabrielle Union on Reclaiming Her Beauty Brand and the Importance of Black Business Ownership


Gabrielle Union was never going to be content with lending her name to just any celebrity beauty brand. The actor/activist/producer/author’s hair-care company, Flawless by Gabrielle Union, is a deeply personal one. But it didn’t start out that way. 

When it first launched back in 2017, something felt off to Union, who was at the time struggling with hair loss as the result of undergoing IVF. But it wasn’t just her own relationship with her hair that left her uncertain: Despite lending her name and her face to the company, it was ultimately the investors who had backed it that got the final say when it came to the products, the marketing, the price point. They had their own vision and goals for what it could be, and Union felt her own voice was left out of that equation. So she decided to reclaim it.





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