Designers and Executives Publish Open Letter Calling for ‘Fundamental and Welcome Change’ to Current Fashion Calendar

An open letter published online on Tuesday, May 12 — and signed by a host of influential designers, retail executives and CEOs from across the globe — is calling on the fashion industry to make some big, consequential changes to its current calendar. 

Dries Van Noten — who, with Lane Crawford executive Andrew Keith, organized the unofficial brainstorms that would lead to this statement — told the New York Times: “When you try to explain how fashion works to people not in fashion, it’s impossible. Nobody can understand it.” 

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